Limited edition and small print runs are no problem for Fleet, Allsaints needed bespoke packaging and clothing tags for this Limited edition luxury range which was supplied exclusively to Selfridges.
Fleet worked with long-term customer Allsaints on the rebrand of its in-store luxury packaging, the brief was to ensure colour continuity across all paper based product. Fleet achieved this by commissioning a bespoke dyed grey uncoated paper that was milled in various weights to cover all paper based packaging. The end result speaks for itself – stunning
Produced in the same special dyed paper as the rest of the Allsaints packaging range and delivered directly to Global garment manufactures, Fleet protects the brand by supply perfectly matched packaging across all applications.