Established in London by Moroccan entrepreneur Joseph Ettedgui and his family in 1972, JOSEPH is a luxury fashion brand and retailer that expanded from a small shop attached to a hairdressing salon in Chelsea's King's Road, to over twenty stores in London, with eight additional outlets in Leeds, Manchester, Paris and New York.


In 1996, JOSEPH launched its new logo and the iconic JOSEPH stripe, designed by Teresa Roviras which are still used to this day.


Project specification

  • Fold flat magnetic box

  • Ideal for storage

Joseph 3
Joseph 4
Joseph 2