By Mark Lowry, CEO, Fleet Luxury Packaging, and Isabelle Lesgent, Fleet Luxury France Manager French fashion brand Sézane continues to expand its presence in London with the opening of its newest store in Chelsea, located at 145 King's Road, on 23rd October 2026. Founded in Paris in 2013 by Morgane Sézalory, Sézane has become known for its timeless Parisian style, quality craftsmanship and attention to detail. With several boutiques across Paris and existing London locations

In the world of luxury packaging, every detail matters. From beautifully designed boxes to elegant ribbons, each element contributes to the overall customer experience. One finishing touch that should never be overlooked is luxury tissue paper. At Fleet Luxury, we understand how bespoke tissue paper can enhance product presentation, strengthen brand identity and create a memorable unboxing experience. Why Tissue Paper Matters in Luxury Packaging Luxury tissue paper is more th

Members of the Fleet Luxury team were recently invited by Purdey to attend a Discovery Day at The Royal Berkshire, bringing together shooting, hospitality and a memorable day in the countryside. David, Richard and Nakita attended the event, which began with a warm welcome and refreshments before the group headed out for the main activity of the day. Following a safety briefing and team allocation, it was time to take to the shooting ground. With expert guidance throughout, th

Fleet Luxury Packaging is back at LUXE PACK Monaco 2026, joining some of the world’s leading luxury brands, designers and packaging specialists at the iconic Grimaldi Forum in Monaco. Taking place from 28th to 30th September 2026, the show is now in full swing, bringing together the very best in luxury packaging, creativity, materials, sustainability and innovation. If you’re attending this year, make sure you visit the Fleet Luxury Packaging team on Stand DD04, where we’re s

The Fleet Luxury team recently enjoyed a creative and enjoyable day away from the office, heading to The Swan, West Malling, for a relaxed and inspiring art class. It was a great opportunity for the team to spend time together outside of the usual working environment, try something new and enjoy a little creativity along the way. With brushes and canvases at the ready, everyone had the chance to explore their artistic side and create something of their own. The atmosphere was

By Mark Lowry, CEO, Fleet Luxury Packaging I have always been a huge admirer of Paul Smith. Of course, there are the clothes, but for me the fascination goes much further than fashion. It is the art, the colour, the humour, the unexpected details and, perhaps most importantly, the creative thinking behind everything the brand does. So when I heard about Sir Paul’s Dream Factory at Selfridges, I knew I had to take a look. The installation celebrates the longstanding relationsh

By Mark Lowry, CEO, Fleet Luxury Packaging Whenever I am in London, I always enjoy taking some time to look at the window displays at Selfridges on Oxford Street. Over the years, I have seen countless interpretations of these famous windows, and I am continually impressed by the level of creativity, imagination and craftsmanship that goes into them. For anyone with an interest in retail, branding, design or the customer experience, they are much more than simply shop windows.

At Fleet Luxury, we believe luxury packaging should be more than something you simply look at. It should be part of the experience. We believe luxury packaging should create excitement from the very first glance. A beautifully made bag, a carefully finished box, branded tissue paper, a perfectly placed sticker or a ribbon waiting to be untied can all build anticipation before the customer has even reached the product inside. For Miller Harris, Fleet Luxury has created packagi

In the world of luxury packaging, first impressions are everything. Before a customer even sees the product inside, the packaging sets the tone for the entire experience. Among the many elements that contribute to premium presentation, stickers are one of the most versatile, practical and impactful finishing touches. Why stickers matter in luxury packaging Stickers are far more than simple labels. In luxury packaging, they can become an important part of the overall design, a

Fleet Luxury Packaging is delighted to announce its return to Luxe Pack Monaco, taking place at the Grimaldi Forum in Monaco from 28 to 30 September 2026. Recognised as one of the world’s leading events for premium packaging, Luxe Pack Monaco brings together luxury brands, packaging manufacturers, designers and industry innovators from across the globe. The exhibition provides the perfect setting to discover new materials, explore emerging trends and experience the latest dev

In the world of confectionery, packaging is far more than a finishing touch. It is the first taste of the experience. Before a customer opens a box of chocolates, unwraps a luxury sweet treat or gifts a beautifully presented confectionery product, the packaging has already started to tell a story. It sets expectations, creates excitement and gives the product a sense of occasion. At Fleet Luxury, we understand the important role packaging plays within the confectionery sector

Christmas may still feel a little way off, but for brands and retailers, the festive season starts much earlier than many people realise. From product launches and seasonal gift sets to limited-edition packaging and Christmas retail displays, now is the time to start planning ahead. The festive period is one of the busiest times of year for retail, and getting your packaging right can make a huge difference to how your brand is seen, remembered and experienced. At Fleet Luxur

By Isabelle Lesgent, Fleet Luxury France Manager Every year, Esxence in Milan brings together some of the most exciting and innovative brands in the world of niche and luxury fragrance. As one of the most influential events in the industry, it offers a unique opportunity to discover emerging trends, meet industry leaders and see first-hand how brands are evolving within an increasingly competitive market. This year, I attended the exhibition alongside my team. Esxence is alwa

An Opinion Piece by Mark Lowry, CEO of Fleet Luxury Packaging Recently, I found myself browsing the Louis Vuitton website, and visited the Gifts for Her collection, which you can see HERE, and, as someone who has spent more than two decades working in luxury packaging, I was genuinely impressed. Of course, the products themselves are exactly what you would expect from Louis Vuitton, beautifully crafted, aspirational and instantly recognisable. The quality, attention to detail

In the world of luxury packaging, first impressions are everything. Before a customer even sees the product inside, the packaging sets the tone for the entire experience. Among the many elements that contribute to premium presentation, ribbons remain one of the most timeless, versatile, and impactful finishing touches. Why ribbons matter in luxury packaging Ribbons are more than decorative accessories. In luxury packaging, they serve as a sensory cue that signals exclusivity

Paris Perfume Week 2026 confirmed a major shift in the world of independent perfumery: niche brands are no longer looking solely for an exceptional fragrance, but for a complete brand experience. In this context, secondary packaging now plays a central role. Boxes, sleeves, cases, unboxing experiences, and eco-design all contribute directly to the product’s identity.This trend was particularly visible during the 2026 edition, where perfume houses showcased increasingly imme

By Mark Lowry, CEO, Fleet Luxury Packaging There are certain retail spaces that go beyond traditional store design and become carefully composed environments in their own right. The TOTEME store at No.12 Mount Street, London, is firmly in that category. It is not a conventional boutique experience, but rather a distilled expression of Scandinavian minimalism, quietly positioned within one of Mayfair’s most refined streets. From the moment you arrive at Mount Street, the tone

By Mark Lowry, CEO, Fleet Luxury Packaging There are certain retail brands that manage to strike a rare balance between heritage and modernity, where tradition is not preserved in glass but reinterpreted with energy and personality. Paul Smith is a perfect example of this. A cornerstone of British fashion, the brand has built its reputation on classic tailoring infused with wit, colour, and unmistakable character. I recently visited one of their London stores, and it’s fair t

Every year on 22nd April, Earth Day reminds us that sustainability is not a trend, it is a responsibility. For the luxury retail world, it is also an opportunity to reimagine how beauty, elegance, and environmental responsibility can exist in harmony. At Fleet Luxury, we believe the future of luxury is not only about how something looks and feels, but about how it is made, sourced, and returned to the earth. A Commitment Woven Into Every Detail Sustainability is not a new ini

By Mark Lowry, CEO, Fleet Luxury Packaging There are certain retail destinations that transcend shopping and become experiences in their own right. Fortnum & Mason is firmly in that category. Sitting proudly on Piccadilly, it is not just a store, it’s a global institution, a landmark woven into London’s cultural and retail fabric, and a must-visit for tourists and locals alike. I recently visited the store to take in their Easter offering, and it’s safe to say it delivers on