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OUR BLOG
Welcome to the Fleet Luxury Packaging blog. Your destination for insights, inspiration, and innovation in sustainable and luxury packaging. Here, we explore the latest trends, share industry news, and highlight how design, craftsmanship, and responsibility come together to create exceptional packaging experiences.


Esxence Milan 2026: What the World's Leading Fragrance Brands Are Teaching Us About Luxury Packaging
By Isabelle Lesgent, Fleet Luxury France Manager Every year, Esxence in Milan brings together some of the most exciting and innovative brands in the world of niche and luxury fragrance. As one of the most influential events in the industry, it offers a unique opportunity to discover emerging trends, meet industry leaders and see first-hand how brands are evolving within an increasingly competitive market. This year, I attended the exhibition alongside my team. Esxence is alwa
Fleet Luxury
1 hour ago


Why Luxury Packaging Should Be Part of Every Brand Story
An Opinion Piece by Mark Lowry, CEO of Fleet Luxury Packaging Recently, I found myself browsing the Louis Vuitton website, and visited the Gifts for Her collection, which you can see HERE, and, as someone who has spent more than two decades working in luxury packaging, I was genuinely impressed. Of course, the products themselves are exactly what you would expect from Louis Vuitton, beautifully crafted, aspirational and instantly recognisable. The quality, attention to detail
Fleet Luxury
2 days ago


Fleet Luxury Packaging Supply: The Role of Ribbons in Premium Packaging
In the world of luxury packaging, first impressions are everything. Before a customer even sees the product inside, the packaging sets the tone for the entire experience. Among the many elements that contribute to premium presentation, ribbons remain one of the most timeless, versatile, and impactful finishing touches. Why ribbons matter in luxury packaging Ribbons are more than decorative accessories. In luxury packaging, they serve as a sensory cue that signals exclusivity
Fleet Luxury
May 22


Paris Perfume Week 2026: Secondary Packaging Becomes Strategic for Niche Brands
Paris Perfume Week 2026 confirmed a major shift in the world of independent perfumery: niche brands are no longer looking solely for an exceptional fragrance, but for a complete brand experience. In this context, secondary packaging now plays a central role. Boxes, sleeves, cases, unboxing experiences, and eco-design all contribute directly to the product’s identity.This trend was particularly visible during the 2026 edition, where perfume houses showcased increasingly imme
Fleet Luxury
May 19


TOTEME No.12 Mount Street, London: A Study in Minimalism and Quiet Luxury
By Mark Lowry, CEO, Fleet Luxury Packaging There are certain retail spaces that go beyond traditional store design and become carefully composed environments in their own right. The TOTEME store at No.12 Mount Street, London, is firmly in that category. It is not a conventional boutique experience, but rather a distilled expression of Scandinavian minimalism, quietly positioned within one of Mayfair’s most refined streets. From the moment you arrive at Mount Street, the tone
Fleet Luxury
May 15


A Visit to Paul Smith, London – Where Retail Meets Artful Expression
By Mark Lowry, CEO, Fleet Luxury Packaging There are certain retail brands that manage to strike a rare balance between heritage and modernity, where tradition is not preserved in glass but reinterpreted with energy and personality. Paul Smith is a perfect example of this. A cornerstone of British fashion, the brand has built its reputation on classic tailoring infused with wit, colour, and unmistakable character. I recently visited one of their London stores, and it’s fair t
Fleet Luxury
Apr 27


Earth Day 2026: Redefining Luxury Through Sustainable Packaging
Every year on 22nd April, Earth Day reminds us that sustainability is not a trend, it is a responsibility. For the luxury retail world, it is also an opportunity to reimagine how beauty, elegance, and environmental responsibility can exist in harmony. At Fleet Luxury, we believe the future of luxury is not only about how something looks and feels, but about how it is made, sourced, and returned to the earth. A Commitment Woven Into Every Detail Sustainability is not a new ini
Fleet Luxury
Apr 22


A Visit to Fortnum & Mason – A Masterclass in Retail Theatre at Easter
By Mark Lowry, CEO, Fleet Luxury Packaging There are certain retail destinations that transcend shopping and become experiences in their own right. Fortnum & Mason is firmly in that category. Sitting proudly on Piccadilly, it is not just a store, it’s a global institution, a landmark woven into London’s cultural and retail fabric, and a must-visit for tourists and locals alike. I recently visited the store to take in their Easter offering, and it’s safe to say it delivers on
Fleet Luxury
Mar 31


Exploring Fleet Luxury Packaging’s Hotel Sector: The Art of Sustainable Hospitality
In the world of luxury hospitality, every detail shapes the guest experience. From the moment of arrival to the final farewell, presentation speaks volumes. At Fleet Luxury Packaging, we understand that within the hotel sector, packaging is far more than a functional necessity. It is an extension of your brand story. It is where refinement, sustainability, and identity come together to create memorable stays that linger long after check out. Where Elevated Hospitality Meets S
Fleet Luxury
Mar 17
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