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OUR BLOG
Welcome to the Fleet Luxury Packaging blog. Your destination for insights, inspiration, and innovation in sustainable and luxury packaging. Here, we explore the latest trends, share industry news, and highlight how design, craftsmanship, and responsibility come together to create exceptional packaging experiences.


Esxence Milan 2026: What the World's Leading Fragrance Brands Are Teaching Us About Luxury Packaging
By Isabelle Lesgent, Fleet Luxury France Manager Every year, Esxence in Milan brings together some of the most exciting and innovative brands in the world of niche and luxury fragrance. As one of the most influential events in the industry, it offers a unique opportunity to discover emerging trends, meet industry leaders and see first-hand how brands are evolving within an increasingly competitive market. This year, I attended the exhibition alongside my team. Esxence is alwa

Fleet Luxury
3 days ago


Why Luxury Packaging Should Be Part of Every Brand Story
An Opinion Piece by Mark Lowry, CEO of Fleet Luxury Packaging Recently, I found myself browsing the Louis Vuitton website, and visited the Gifts for Her collection, which you can see HERE, and, as someone who has spent more than two decades working in luxury packaging, I was genuinely impressed. Of course, the products themselves are exactly what you would expect from Louis Vuitton, beautifully crafted, aspirational and instantly recognisable. The quality, attention to detail

Fleet Luxury
5 days ago


Fleet Luxury Packaging Supply: The Role of Ribbons in Premium Packaging
In the world of luxury packaging, first impressions are everything. Before a customer even sees the product inside, the packaging sets the tone for the entire experience. Among the many elements that contribute to premium presentation, ribbons remain one of the most timeless, versatile, and impactful finishing touches. Why ribbons matter in luxury packaging Ribbons are more than decorative accessories. In luxury packaging, they serve as a sensory cue that signals exclusivity

Fleet Luxury
May 22


Paris Perfume Week 2026: Secondary Packaging Becomes Strategic for Niche Brands
Paris Perfume Week 2026 confirmed a major shift in the world of independent perfumery: niche brands are no longer looking solely for an exceptional fragrance, but for a complete brand experience. In this context, secondary packaging now plays a central role. Boxes, sleeves, cases, unboxing experiences, and eco-design all contribute directly to the product’s identity.This trend was particularly visible during the 2026 edition, where perfume houses showcased increasingly imme

Fleet Luxury
May 19


TOTEME No.12 Mount Street, London: A Study in Minimalism and Quiet Luxury
By Mark Lowry, CEO, Fleet Luxury Packaging There are certain retail spaces that go beyond traditional store design and become carefully composed environments in their own right. The TOTEME store at No.12 Mount Street, London, is firmly in that category. It is not a conventional boutique experience, but rather a distilled expression of Scandinavian minimalism, quietly positioned within one of Mayfair’s most refined streets. From the moment you arrive at Mount Street, the tone

Fleet Luxury
May 15


A Visit to Paul Smith, London – Where Retail Meets Artful Expression
By Mark Lowry, CEO, Fleet Luxury Packaging There are certain retail brands that manage to strike a rare balance between heritage and modernity, where tradition is not preserved in glass but reinterpreted with energy and personality. Paul Smith is a perfect example of this. A cornerstone of British fashion, the brand has built its reputation on classic tailoring infused with wit, colour, and unmistakable character. I recently visited one of their London stores, and it’s fair t

Fleet Luxury
Apr 27


Earth Day 2026: Redefining Luxury Through Sustainable Packaging
Every year on 22nd April, Earth Day reminds us that sustainability is not a trend, it is a responsibility. For the luxury retail world, it is also an opportunity to reimagine how beauty, elegance, and environmental responsibility can exist in harmony. At Fleet Luxury, we believe the future of luxury is not only about how something looks and feels, but about how it is made, sourced, and returned to the earth. A Commitment Woven Into Every Detail Sustainability is not a new ini

Fleet Luxury
Apr 22


A Visit to Fortnum & Mason – A Masterclass in Retail Theatre at Easter
By Mark Lowry, CEO, Fleet Luxury Packaging There are certain retail destinations that transcend shopping and become experiences in their own right. Fortnum & Mason is firmly in that category. Sitting proudly on Piccadilly, it is not just a store, it’s a global institution, a landmark woven into London’s cultural and retail fabric, and a must-visit for tourists and locals alike. I recently visited the store to take in their Easter offering, and it’s safe to say it delivers on

Fleet Luxury
Mar 31


Exploring Fleet Luxury Packaging’s Hotel Sector: The Art of Sustainable Hospitality
In the world of luxury hospitality, every detail shapes the guest experience. From the moment of arrival to the final farewell, presentation speaks volumes. At Fleet Luxury Packaging, we understand that within the hotel sector, packaging is far more than a functional necessity. It is an extension of your brand story. It is where refinement, sustainability, and identity come together to create memorable stays that linger long after check out. Where Elevated Hospitality Meets S

Fleet Luxury
Mar 17


Celebrating International Women’s Day 2026 at Fleet Luxury Packaging
March 8th marks International Women’s Day, a global celebration recognising the achievements, creativity, and leadership of women across every industry. At Fleet Luxury, we are proud to honour the remarkable women who contribute to our company, our community, and the luxury packaging sector as a whole. Honouring the Women of Fleet Our success is driven by the dedication, expertise, and passion of our team. Today, we celebrate the women across all departments who help define F

Fleet Luxury
Mar 8


Fleet Luxury Packaging Announces New Partnership with James Purdey & Sons
Fleet Luxury Packaging is proud to announce a new partnership with James Purdey & Sons, one of Britain’s most revered and historic luxury brands. Fleet has been appointed to produce Purdey’s retail packaging, marking a significant milestone for the business and an exciting moment for the entire Fleet team. The appointment follows months of detailed collaboration, creative development, and technical planning. Throughout the process, Fleet’s team demonstrated its commitment to

Fleet Luxury
Feb 26


The Magic in Every Bag: Memorable Packaging at Warner Bros. Studio Tour London
By Mark Lowry, CEO, Fleet Luxury Packaging Recently, I witnessed firsthand the power of a truly magical experience and how in 2026 it can create lasting memories. Before I dive in, I want to commend the team at Warner Bros. Studio Tour London for the incredible attention to detail in the shopping experience. Every element of the packaging has been carefully designed to make the moment of purchase feel special turning a simple souvenir into a keepsake that guests remember long

Fleet Luxury
Feb 24


The Power of Swing Tags: Small Detail, Big Impact
When it comes to luxury packaging, it’s the finer details that define the experience. A carefully chosen material, a precise finish, or even a delicate ribbon can make a product unforgettable. Among these, the swing tag is a small feature with a surprisingly big impact. At Fleet Luxury, we specialise in creating luxury swing tags that elevate every product they accompany . Crafted with premium materials, exquisite finishes, and meticulous attention to detail, our swing tags a

Fleet Luxury
Jan 20


Our Ongoing Commitment: 2026
Luxury is evolving. Today, it’s no longer just about how something looks or feels, it’s about what it stands for. At Fleet Luxury Packaging, our commitment goes beyond exquisite design and premium materials. Sustainability is at the heart of every choice we make, proving that responsibility and refinement can coexist beautifully. Welcome to the future of luxury packaging—where care for the planet meets uncompromising elegance in 2026 and beyond. Our Dedication to Sustainabili

Fleet Luxury
Jan 13


The Theatre of Modern Luxury: Why Great Products Deserve Great Packaging
By Mark Lowry, CEO, Fleet Luxury Packaging In the crowded luxury marketplace, brands work harder than ever to create moments that stop people scrolling, capture imagination, and build desire. A brilliant product is the anchor, of course, but what surrounds it is increasingly what elevates it. In my view, packaging has become the supporting actor that can turn a strong performance into an unforgettable one. This idea came sharply into focus recently when I was looking through

Fleet Luxury
Dec 19, 2025


A Re-introduction to Our Online Brochure: Luxury Packaging, Reimagined
As we’re stepping into 2026, we’re excited to re-introduce our online brochure to new contacts and clients. In the world of luxury branding, first impressions matter, and packaging plays a key role in shaping them. Our brochure offers a detailed look at our carefully designed packaging solutions, including luxury bags, boxes, Ecommerce packaging, and accessories, all crafted to elevate your brand. A Celebration of Craftsmanship and Design Our brochure is more than a catalogue

Fleet Luxury
Dec 16, 2025


Packaging Trends for 2026: Innovations Shaping the Industry
As we move into 2026, the packaging industry is undergoing a dramatic transformation. Fuelled by new technologies, shifting consumer preferences, and innovations in materials, packaging is becoming smarter, more efficient, and more engaging. Top 5 Packaging Trends for 2026 1. Advanced Materials Innovative materials such as bio-based plastics, mycelium (mushroom) packaging, and agricultural-waste products are transforming packaging options. They are lightweight, strong, and ad

Fleet Luxury
Dec 12, 2025


Wrapping Up the Year: Fleet Luxury’s 2025 Highlights and What’s Ahead in 2026
As 2025 comes to a close, Fleet Luxury reflects on a remarkable year filled with milestones, achievements, and meaningful experiences. From supporting our local community to pioneering sustainable luxury packaging and showcasing our expertise on the international stage, this year has reinforced our commitment to excellence, innovation, and responsibility. Celebrating Community: Supporting Oliver Fisher’s 40-Year Milestone One of the highlights of 2025 was proudly participatin

Fleet Luxury
Dec 4, 2025


Joshua Takes the Next Step: From Summer Experience to Warehouse Operator Apprentice
At Fleet Luxury, nurturing talent and encouraging growth are at the heart of what we do. this Autumn, we are delighted to celebrate a proud milestone for one of our own. After a successful summer work experience, Joshua has officially joined the Fleet Luxury team as a Warehouse Operator Apprentice . Building on the foundations he laid during his time in the warehouse, Joshua is now taking the next step in his professional journey, learning more about logistics, fulfilment and

Fleet Luxury
Dec 4, 2025


Fortnum & Mason at Bicester Village: Your Festive Shopping Destination
By Mark Lowry, CEO, Fleet Luxury Packaging There’s something magical about combining luxury shopping with festive cheer, and Fortnum & Mason at Bicester Village delivers just that. Perfectly timed for Christmas shopping, this new outpost brings the elegance and indulgence of the London flagship into the heart of Oxfordshire, complete with a charming pop-up café for snacks on the go. A Christmas shopping haven Stepping into Fortnum & Mason at Bicester Village feels like steppi

Fleet Luxury
Dec 3, 2025
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