By Mark Lowry, CEO, Fleet Luxury Packaging Whenever I am in London, I always enjoy taking some time to look at the window displays at Selfridges on Oxford Street. Over the years, I have seen countless interpretations of these famous windows, and I am continually impressed by the level of creativity, imagination and craftsmanship that goes into them. For anyone with an interest in retail, branding, design or the customer experience, they are much more than simply shop windows.

At Fleet Luxury, we believe luxury packaging should be more than something you simply look at. It should be part of the experience. We believe luxury packaging should create excitement from the very first glance. A beautifully made bag, a carefully finished box, branded tissue paper, a perfectly placed sticker or a ribbon waiting to be untied can all build anticipation before the customer has even reached the product inside. For Miller Harris, Fleet Luxury has created packagi

In the world of luxury packaging, first impressions are everything. Before a customer even sees the product inside, the packaging sets the tone for the entire experience. Among the many elements that contribute to premium presentation, stickers are one of the most versatile, practical and impactful finishing touches. Why stickers matter in luxury packaging Stickers are far more than simple labels. In luxury packaging, they can become an important part of the overall design, a

Fleet Luxury Packaging is delighted to announce its return to Luxe Pack Monaco, taking place at the Grimaldi Forum in Monaco from 28 to 30 September 2026. Recognised as one of the world’s leading events for premium packaging, Luxe Pack Monaco brings together luxury brands, packaging manufacturers, designers and industry innovators from across the globe. The exhibition provides the perfect setting to discover new materials, explore emerging trends and experience the latest dev

In the world of confectionery, packaging is far more than a finishing touch. It is the first taste of the experience. Before a customer opens a box of chocolates, unwraps a luxury sweet treat or gifts a beautifully presented confectionery product, the packaging has already started to tell a story. It sets expectations, creates excitement and gives the product a sense of occasion. At Fleet Luxury, we understand the important role packaging plays within the confectionery sector

Christmas may still feel a little way off, but for brands and retailers, the festive season starts much earlier than many people realise. From product launches and seasonal gift sets to limited-edition packaging and Christmas retail displays, now is the time to start planning ahead. The festive period is one of the busiest times of year for retail, and getting your packaging right can make a huge difference to how your brand is seen, remembered and experienced. At Fleet Luxur

By Isabelle Lesgent, Fleet Luxury France Manager Every year, Esxence in Milan brings together some of the most exciting and innovative brands in the world of niche and luxury fragrance. As one of the most influential events in the industry, it offers a unique opportunity to discover emerging trends, meet industry leaders and see first-hand how brands are evolving within an increasingly competitive market. This year, I attended the exhibition alongside my team. Esxence is alwa

An Opinion Piece by Mark Lowry, CEO of Fleet Luxury Packaging Recently, I found myself browsing the Louis Vuitton website, and visited the Gifts for Her collection, which you can see HERE, and, as someone who has spent more than two decades working in luxury packaging, I was genuinely impressed. Of course, the products themselves are exactly what you would expect from Louis Vuitton, beautifully crafted, aspirational and instantly recognisable. The quality, attention to detail

In the world of luxury packaging, first impressions are everything. Before a customer even sees the product inside, the packaging sets the tone for the entire experience. Among the many elements that contribute to premium presentation, ribbons remain one of the most timeless, versatile, and impactful finishing touches. Why ribbons matter in luxury packaging Ribbons are more than decorative accessories. In luxury packaging, they serve as a sensory cue that signals exclusivity

Paris Perfume Week 2026 confirmed a major shift in the world of independent perfumery: niche brands are no longer looking solely for an exceptional fragrance, but for a complete brand experience. In this context, secondary packaging now plays a central role. Boxes, sleeves, cases, unboxing experiences, and eco-design all contribute directly to the product’s identity.This trend was particularly visible during the 2026 edition, where perfume houses showcased increasingly imme

By Mark Lowry, CEO, Fleet Luxury Packaging There are certain retail spaces that go beyond traditional store design and become carefully composed environments in their own right. The TOTEME store at No.12 Mount Street, London, is firmly in that category. It is not a conventional boutique experience, but rather a distilled expression of Scandinavian minimalism, quietly positioned within one of Mayfair’s most refined streets. From the moment you arrive at Mount Street, the tone

By Mark Lowry, CEO, Fleet Luxury Packaging There are certain retail brands that manage to strike a rare balance between heritage and modernity, where tradition is not preserved in glass but reinterpreted with energy and personality. Paul Smith is a perfect example of this. A cornerstone of British fashion, the brand has built its reputation on classic tailoring infused with wit, colour, and unmistakable character. I recently visited one of their London stores, and it’s fair t

Every year on 22nd April, Earth Day reminds us that sustainability is not a trend, it is a responsibility. For the luxury retail world, it is also an opportunity to reimagine how beauty, elegance, and environmental responsibility can exist in harmony. At Fleet Luxury, we believe the future of luxury is not only about how something looks and feels, but about how it is made, sourced, and returned to the earth. A Commitment Woven Into Every Detail Sustainability is not a new ini

By Mark Lowry, CEO, Fleet Luxury Packaging There are certain retail destinations that transcend shopping and become experiences in their own right. Fortnum & Mason is firmly in that category. Sitting proudly on Piccadilly, it is not just a store, it’s a global institution, a landmark woven into London’s cultural and retail fabric, and a must-visit for tourists and locals alike. I recently visited the store to take in their Easter offering, and it’s safe to say it delivers on

In the world of luxury hospitality, every detail shapes the guest experience. From the moment of arrival to the final farewell, presentation speaks volumes. At Fleet Luxury Packaging, we understand that within the hotel sector, packaging is far more than a functional necessity. It is an extension of your brand story. It is where refinement, sustainability, and identity come together to create memorable stays that linger long after check out. Where Elevated Hospitality Meets S

March 8th marks International Women’s Day, a global celebration recognising the achievements, creativity, and leadership of women across every industry. At Fleet Luxury, we are proud to honour the remarkable women who contribute to our company, our community, and the luxury packaging sector as a whole. Honouring the Women of Fleet Our success is driven by the dedication, expertise, and passion of our team. Today, we celebrate the women across all departments who help define F

Fleet Luxury Packaging is proud to announce a new partnership with James Purdey & Sons, one of Britain’s most revered and historic luxury brands. Fleet has been appointed to produce Purdey’s retail packaging, marking a significant milestone for the business and an exciting moment for the entire Fleet team. The appointment follows months of detailed collaboration, creative development, and technical planning. Throughout the process, Fleet’s team demonstrated its commitment to

By Mark Lowry, CEO, Fleet Luxury Packaging Recently, I witnessed firsthand the power of a truly magical experience and how in 2026 it can create lasting memories. Before I dive in, I want to commend the team at Warner Bros. Studio Tour London for the incredible attention to detail in the shopping experience. Every element of the packaging has been carefully designed to make the moment of purchase feel special turning a simple souvenir into a keepsake that guests remember long

When it comes to luxury packaging, it’s the finer details that define the experience. A carefully chosen material, a precise finish, or even a delicate ribbon can make a product unforgettable. Among these, the swing tag is a small feature with a surprisingly big impact. At Fleet Luxury, we specialise in creating luxury swing tags that elevate every product they accompany . Crafted with premium materials, exquisite finishes, and meticulous attention to detail, our swing tags a

Luxury is evolving. Today, it’s no longer just about how something looks or feels, it’s about what it stands for. At Fleet Luxury Packaging, our commitment goes beyond exquisite design and premium materials. Sustainability is at the heart of every choice we make, proving that responsibility and refinement can coexist beautifully. Welcome to the future of luxury packaging—where care for the planet meets uncompromising elegance in 2026 and beyond. Our Dedication to Sustainabili