Fleet Luxury Packaging Announces New Partnership with James Purdey & Sons

Fleet Luxury Packaging is proud to announce a new partnership with James Purdey & Sons, one of Britain’s most revered and historic luxury brands. Fleet has been appointed to produce Purdey’s retail packaging, marking a significant milestone for the business and an exciting moment for the entire Fleet team.

The appointment follows months of detailed collaboration, creative development, and technical planning. Throughout the process, Fleet’s team demonstrated its commitment to craftsmanship, precision, and quality qualities that continue to position the business as a trusted partner to leading premium and luxury brands. The partnership reflects not only Fleet’s manufacturing and design capability, but also a shared respect for heritage, detail, and brand integrity.

Richard Bonnington, Director at Fleet Luxury Packaging, commented on the achievement:

“I’m very keen to recognise the huge amount of effort that has gone into achieving this. The wider Fleet team have been outstanding throughout — their professionalism, persistence, and genuine pride in their work have been exceptional. This partnership has been earned through those collective efforts, and everyone should be extremely proud. We are all incredibly excited about the journey ahead and the opportunity to build a long-term relationship with such an iconic brand.”

James Purdey & Sons is a name synonymous with British shooting excellence. With a heritage spanning more than two centuries, the brand is deeply rooted in tradition, craftsmanship, and the passing down of specialist skills through generations. From its early London workshops to its current home in Hammersmith, Purdey’s history is defined by continuity, integrity, and an uncompromising commitment to quality values that strongly align with Fleet’s own approach to luxury packaging.

Mark Lowry, CEO of Fleet Luxury Packaging, shared his personal perspective on the partnership:

“Working with Purdey is incredibly meaningful to me personally. It is one of those rare British brands that truly embodies heritage in its purest form. Purdey represents mastery of craft, patience, and pride in doing things the right way, not the easy way. The fact that their products are still crafted in London, by highly skilled craftsmen who often pass their knowledge from one generation to the next, is something I deeply admire.

Purdey is not about trends or shortcuts; it is about legacy. Each product tells a story, and every detail matters. That philosophy mirrors how we approach luxury packaging at Fleet. Packaging should never be an afterthought it is part of the theatre, the experience, and the respect shown to the product within.

To be trusted with representing the Purdey brand through retail packaging is a real honour for us. It signals a shared understanding of quality, heritage, and presentation. I am immensely proud of our team for reaching this point and genuinely excited about what we will create together. This is exactly the kind of partnership Fleet was built for.”

Fleet Luxury Packaging looks forward to working closely with the Purdey team and contributing, in its own way, to the continuation of an extraordinary British legacy.