Client showcase: The Golden Boot

Updated: Feb 7

Our client: The Golden Boot is a true Kent institution – the longest-running, family-owned, independent shoe shop in the UK, dating back to 1790. Seven generations of shoemakers have shaped the Golden Boot into the highly respected institution it is today.


Once a single site in Maidstone, Kent, the Golden Boot has seen great success and has expanded to occupy eight residences today, including the original site. With a passion for innovative store design (you should see the train track running through the children’s shop!), unique products and world-class customer service, the Golden Boot continues to stand out from today’s homogenised high street.

Our task: The Golden Boot are committed to limit their environmental impact by working with the responsible brands that they stock, along with a strong ‘reuse and recycle’ ethos where possible. They came to Fleet Luxury seeking to move away from using plastic bags and toward sustainable alternatives. Our experience in developing expertly tailored, premium solutions using the most sustainable materials meant that we were trusted by the Golden Boot to create superb, affordable packaging that remained faithful to their company’s ethos.



Our solution: The beautiful new packaging is made from certified 100% recycled uncoated paper, embellished with recyclable foil and then finished with water-based glues. With refined cotton handles, this whole bag is fully recyclable.







“Our new packaging looks fantastic,” said Edward Martin, 7th Generation and Managing Director of The Golden Boot, “it reflects the brand impeccably, looks great and is heading us in the right direction sustainably. We’re currently working on a new eCommerce packaging solution which I’m really excited about. We have been working with the team at Fleet for years now and cannot fault their advice, service and professionalism.


Let us create your new packaging solutions too.

Fleet Luxury manufactures and delivers a wide range of beautiful packaging from Luxury carrier bags, Gift and eCommerce boxes, Printed tissue paper to Branded hangers, Swing-tags and Ribbon. We are 100% committed to finding ways of reducing your customers impact on the environment, whilst still delivering luxury solutions. We work constantly to reduce your use of plastic while promoting recycled and FSC certified paper, ethically too, as luxury and sustainability should always work together, hand in hand.


Please email enq@fleetluxury.com or call the team on +44 (0)1634 730334 and we will get your new sustainable packaging project started for you today.


To find out more visit thegoldenboot.co.uk | 25-33 Gabriel's Hill, Maidstone, Kent. ME15 6HX

115 views0 comments

Recent Posts

See All