Along with the shift to hybrid shopping, ‘conscious consumerism’, which has been reshaping consumer behaviour for several years, is continuing to be a force to be reckoned with. From environmental concerns to a desire to see better representation in the products that are sold, the consumer in 2022 expects the businesses that they buy from to be doing better.
As customers increasingly opt for eco-friendlier products, retailers have been encouraged to make sustainability a real priority.
In the UK, 41% of Brits recognise that recyclable choices and sustainable packaging influence their buying decisions and 70% are willing to pay a price premium for sustainable products. The onus in 2022 will be on brands and retailers not just talking about their green credentials but convincing the customer that their efforts are genuine.
Research has shown that 63% of customers would like brands to be more vocal about their sustainability plans but remain sceptical about their authenticity. We can’t have that! At Fleet, we are 100% committed to finding ways of reducing our impact on the environment. We endeavour to guide customers away from all single use plastic while promoting recycled and FSC® certified papers.
Let us help you make those well needed sustainable changes. Get in touch with the team today on +44 (0)1634 730334 and we can work through what you need to do together.